Awaken The Bold COMMERICAL
Three Bold Individuals.
The Awaken The Bold campaign, developed by our collaborators Teneo, focuses on authentic, “bold” living, a core pillar of the Powers brand values. We worked to find three characters who would embody this trait, and our search brought us to three remarkable individuals. We focussed on weaving together natural stories that highlight authenticity, beauty and inner contentment. Locky, our Director, worked closely with Aidan Gault to create a rich visual palette against which to set the stories, resulting in a rich, natural and high quality execution.
CreditsDirector / Locky McKenna
DOP / Aidan Gault
Producer / Liam Harkin